For most of his life, Eric has been involved in sports. From playing football, baseball and basketball to coordinating adult leagues and coaching his children, Eric has a passion for athletics. His compassion and sports knowledge have earned him a level of respect among players and parents alike. As a Director of Greater Lehigh Valley Athletics, Eric will take that experience to ensure each participant learns the game, improves their confidence and understands the value of sportsmanship and teamwork.

Eric and his wife, Keri, reside in Bethlehem with their two sons. He looks forward to meeting you and welcomes your comments and questions.  Feel free to contact us at  [email protected]

Mark Ackerman, Assistant Director 
Flag Football 

Ali Snell, Assistant Director
Cheer

Alison "Ali" Snell, a native of Phillipsburg New Jersey, has been involved in cheerleading since the age of seven. She has experience in coaching at the youth, high school, competitive and collegiate level. Ali cheered for Phillipsburg High School Varsity Cheerleading for four years. After high school, she coached a local youth team and then spent one year at Northampton Community College where she started a cheerleading team to cheer on for NCC basketball. After NCC, Ali attended Kutztown University where she continued cheerleading for three years. During this time, she competed at UCA College Nationals earning a fourth place title in All Girl Division II. She was captain of her team her senior year and earned the MVP award for the 2007-2008 and 2008-2009 year. Upon graduation, Ali started her coaching career as an assistant coach at Kutztown University for two years. She then spent time cheering competitively on a level 6 all-star team called Rocket Elite (now known as World Cup All Stars). Ali then was an assistant coach for the Emmaus High School Competition team where her role was to choreograph, help with stunting skills and attend competitions. Ali also has experience with competition/tryout judging, and assisting teams with advancing stunting skills.

Ali has her master’s degree in social work and specializes in medical social work. With extensive experience in stroke, acute/sub-acute rehab, geriatrics and medical surgical patients. Ali currently works for a home health agency. She resides in Bethlehem with her husband, J.R. and their wild toddler, Aiden. She is excited to start the cheer program with GLVA and help children build a good foundation of cheerleading with safety being her top priority. Contact Ali at [email protected]

Charlie Will, Assistant Director
Flag Football

Charlie Will, a Nazareth, PA native and proud father of two boys, Austin and Justin, is deeply rooted in the community. Alongside his wife Jenn, Charlie has been an active member of GLVA since its inception, serving as a compassionate coach and mentor to other players, coaches and referees.  Having coached across various sports including baseball, wrestling, tackle football, and flag football. With a belief in nurturing each child's unique talents, Charlie embraces GLVA's philosophy of holistic coaching.

With 25 years of experience in the Automotive Retail Business, Charlie has held key leadership roles, including General Sales Manager positions at Chevy 21 and Raceway Chevrolet in Bethlehem. He further refined his expertise as a Performance Consultant for Cox Automotive and vAuto, where he was dedicated to driving the success of dealerships nationwide in the automotive industry.

As the owner of Prime Velocity Automotive, Charlie is committed to revolutionizing the automotive purchase journey with a fresh business model. With a focus on transparency, efficiency, and customer satisfaction, Prime Velocity Automotive aims to redefine the traditional dealership experience. Charlie's vision for Prime Velocity Automotive is rooted in innovation and a deep understanding of the evolving needs of today's consumers. Through a blend of expertise, passion, and forward-thinking, Prime Velocity Automotive is poised to set a new standard in the automotive industry. 

Outside of work, Charlie's commitment to community engagement remains unwavering. Whether on the field or in the showroom, Charlie's passion for empowering others shines through. For inquiries or collaborations, reach out to Charlie at [email protected] or [email protected].